Meet Our Leadership Team

Michael Maggio Chief Executive Officer, Chief Product Officer

Michael is a serial entrepreneur and intrepreneur with a passion for building product teams. Leveraging leading-edge software stacks and complex data, he enhances existing solutions, creates new products, implements creative revenue models, optimizes operations and delights customers. Over his 30+ year career he has built startup companies from scratch to IPO in the automated testing and security spaces, reinvigorated enterprise product portfolios in F500 companies, such as CA Technologies and FIS, and has delivered cutting-edge products in mobile and location-aware markets. When not figuring out how to bring great products to market, Michael enjoys running road races, bragging with his wife about their kids’ accomplishments and spending time with his two Labrador Retrievers. Michael has an MS in Computer Science from the University of Maryland and a BA/BS in Mathematics and Computer Science from Stonehill College.

Michael Geller Chief Operating Officer

A seasoned executive, Michael Geller has over 25 years of demonstrated leadership and achievement building high-growth B2B SaaS businesses. As COO, Michael plays a critical role in accelerating Reciprocity’s growth while leading the day-to-day operations of the go-to-market teams. Prior to joining Reciprocity, Michael served as Vice President and General Manager at BlueJeans Network where he set the strategic vision and drove record business growth in the Americas. Previously, he held executive leadership positions at Preact, Rafter, Yahoo!, Infoseek and Homestead, where he co-founded one of the first SaaS companies. Michael also serves as an active advisor to and investor in various high-growth startup companies, including Box and Entelo. Michael received his MBA from the Harvard University Graduate School of Business and a BSE in Computer Science and Engineering from the University of Pennsylvania, from which he graduated Magna Cum Laude.

Mike Barsotti Chief Financial Officer

Mike brings over 30 years of finance experience working with public companies and startups ranging from pre-revenue to $30M. As CFO of Reciprocity, Mike partners with our executive leadership team to develop business plans and manage the day-to-day financial and administrative functions, driving long term financial and operational objectives. Before joining the team, Mike held financial positions as the CFO of Apexon and Redwood Microsystems, VP of Finance at Avistar Communication Corporation, and Koala Technologies, as well as Controller positions at The Ask Group, IBM/ROLM Systems Division, and Imagic. A San Francisco native, Mike received a BS in Mechanical Engineering and his MBA from the University of California Berkeley and is a licensed CPA. Mike is an avid sports fan with enthusiasm for college football (mostly USC), the NFL (49ers), MLB, and auto racing, and likes to play tennis and hike—it’s no wonder he likes these fast-paced start-ups.

Greg Crabtree Senior Vice President of Engineering

Greg Crabtree is an engineering leader with more than 20 years of experience building products, solutions, and applications for technology businesses. Prior to joining Reciprocity, Greg served as the Vice President of Engineering at Lifesize, where he helped transform their video conferencing service from a legacy, on-prem monolith to a highly scalable, microservices-focused SaaS offering. He founded mobile gaming application company D-Cypher software and has also held senior engineering roles at Bloomfire and Intrinsity. Greg graduated from Case Western Reserve University with a BS in Electrical Engineering and Applied Physics.

Rob Ellis Senior Vice President of Product Strategy

Rob Ellis has more than 15 years of experience leading sales, business development and marketing at SaaS startup companies. At Reciprocity, Rob is responsible for overall revenue growth. One of the company’s first employees, Rob was instrumental in scaling the business from zero – signing up Reciprocity’s first 40 clients and building the sales and marketing organizations. A startup veteran, Rob has founded companies and worked in venture-backed startups in a variety of roles, including Director of Product at Veetle Inc.; Founder and VP, Product at NotchUp; and Director, Business Operations and Strategic Planning at Peerflix. Rob graduated from Cornell University with a BA in Genetics.

Chuck Conley Senior Vice President of Marketing

Chuck brings more than 30 years of product, services and solutions marketing experience across a range of pre-IPO and public B2B software and enterprise technology companies. Before joining Reciprocity, Chuck was responsible for global marketing and sales enablement of Jabil’s (JBL) supply chain and procurement solutions. Previously, he headed industry marketing teams for cloud storage and cyber security at DXC and cloud & big data services product marketing at Dell/EMC. Chuck has a BA in Business Administration and Economics from the University of Massachusetts, Amherst.

Tim Maloney Senior Vice President of Sales

Tim brings over 25 years of senior sales and channel leadership to Reciprocity. Most recently, Tim was the Director of National Partner Program at Zoom Inc. Before that he was the Senior Vice President of Americas Sales and Worldwide Channels for Lifesize, and the SVP of Sales and Channels at Act On Software. At Autodesk, Tim was responsible for the America’s Manufacturing Reseller Channel, as well as the Worldwide Simulation Sales Organization.

Tim holds both a Bachelor of Science degree in Economics and a Bachelor of Science degree in Business Administration from the Military College of Vermont, Norwich University. A native of New Hampshire, Tim is married and has one amazing 12-year-old son. In his free time, Tim is the Vice President of the Chief Michael Maloney Memorial Fund, a charitable organization dedicated to helping the families of first responders (Fire Fighters, Police, EMTs and Dispatchers) in the Seacoast of NH area.

Brian Wangerien Senior Vice President of Product

Brian brings over 20 years of product management leadership for global companies from pre-funding to Fortune 500. Most recently, he served as VP of Product Management for Seeq Corporation. Before that, Brian led the platform product management team for Cloud & Software group at Lenovo.

Brian studied engineering and operations research at Princeton University.

Rob Schmeltzer Vice President of Customer Success

Rob is a seasoned executive with 20+ years of experience in customer success and technology services. Most recently, Rob ran the commercial customer success organization at Segment, a leader in the customer data platform space. Prior to that, Rob built DocuSign’s scaled success team from the ground up, helping the company manage and grow its customer base ahead of its IPO in 2018. Originally from Philadelphia, Rob moved to the Bay Area in 1999 and spent 15 years at Oracle and Cisco Systems in services and marketing leadership roles. He graduated from the University of Pennsylvania with a degree in Communications and holds an MBA from the Kellogg School of Business.

Michelle Berthiaume Vice President of People & Talent

Michelle Berthiaume, brings 20+ years of experience leading global People and Talent teams with a focus in helping to make software companies highly productive. She believes that building a strong culture is one of the keys to a company’s success and achieves this with continuous innovation. Michelle is a leader and a partner that brings executives dreams to fruition and beyond. She is a lifelong learner who seeks new ways to solve old problems by building scalable solutions and is inspired by the passion of the teams she works with. Michelle has worked for market leaders, Glassdoor, WideOrbit and Robert Half. She has a bachelor degree from the University of Colorado, Colorado Springs.