This Data Protection Agreement (“DPA”) supplements and is incorporated into any existing and currently valid Reciprocity Terms and Conditions, Master Services Agreement, Terms of Service or other similar agreement (each the “Agreement”) between Reciprocity, Inc. (“Reciprocity”) and Customer (“Customer”) (collectively, the “Parties”), if and to the extent required under Applicable Laws (defined below), where Reciprocity Processes Customer Personal Data (both defined below). This DPA supersedes and replaces any prior Data Protection Agreement, or any other prior understanding or agreement, related to the processing of Customer Personal Data in connection with the Agreement. In the event of any conflict between the terms of this DPA and the terms of the Agreement, the provisions of this DPA shall prevail to the extent of the conflict.

Notwithstanding this DPA, the terms of the Agreement shall remain in full force and effect.