The Regulatory Burden

The hospitality industry thrives on data. Data that you use to better understand customer behavior and anticipate customer needs.

The desire to use this data to create convenient, self-service options (automated check-in, room entry by smartphone, location-based services, etc) can improve the guest experience but also increases complexity for your business.

To manage this complexity and its implications on data privacy and compliance, some help from a GRC management platform—one that incorporates automation—can make the difference between a well-oil machine and one with unchecked non-compliance risk.

Maid putting towels on bed in hotel room

A Framework for Data Privacy Success

In the process of serving customers, you are likely to collect a variety of information including, Personal Identifiable Information (PII), sensitive financial information, customer behavior data and preferred customer data like IDs, passwords and location data.

All of that data is subject to protection from multiple data privacy laws, not to mention the cybersecurity and quality standards that impact this industry. Examples include:

Thus, organizations in the hospitality industry must be prepared, with a robust compliance and risk management program in order to meet their regulatory compliance requirements.

Manage Compliance and Risk with Confidence and Ease

While many smaller organizations begin managing compliance through manual efforts and legacy tools and spreadsheets, this is not sustainable long term.

The Reciprocity® ZenGRC® platform is a compliance management system that leverages automation, universal control mapping, and real-time monitoring to streamline data governance, risk management, and compliance requirements for hospitality companies.

The ZenGRC software solution empowers you to accomplish your risk and compliance goals faster and with greater accuracy, ensuring that data is protected and customer satisfaction and trust are sustained.

businessman checking statistics at laptop

Compliance Objectives

As you can see, hospitality businesses can leverage multiple frameworks to achieve their data privacy, cybersecurity and quality assurance compliance objectives.

But regardless of the compliance framework, the business will have to track risk assessments, perform gap analyses and conduct remediation efforts. This can quickly get too cumbersome to manage manually.

That’s where ZenGRC can help with automation, reporting features and guidance to empower hospitality organizations to:

  • Encrypt all payment card data
  • Embed cybersecurity training and awareness throughout the workforce
  • Implement robust cybersecurity protocols such as network monitoring, firewalls, traffic filtering and anti-virus software
  • Enlist security professionals to conduct penetration tests against your security protocols to ensure they’re effective
  • Map all sensitive data to the systems and processes that access it to ensure you know where your vulnerabilities are and fortify them
  • Limit access to sensitive information to only those who must have it to do their jobs
  • Incorporate audit logs and notification protocols when any sensitive data is accessed or modified
  • Continuously monitor compliance stance across all frameworks that apply to the scope of your business

A Case for ZenGRC: CIOs Sleep Better, Even in a Pandemic

The pandemic left many organizations scrambling to maintain seamless operations — but not a leading resort management company.

The company was on a rapid growth trajectory, spurred by a flurry of acquisitions and employment spiking to nearly 50,000 employees during peak seasons.

Yet the organization’s infosec processes hadn’t scaled accordingly, continuing to rely on email and spreadsheets as the basis for GRC activities.

Learn how Reciprocity’s ZenGRC® platform was able to breathe a sigh of relief, confident they were meeting compliance reporting requirements and maintaining risk visibility.

Hospitality customer case study

Choose the product that suits you

Reciprocity ZenComply

Accelerate your compliance programs and see how they impact your risk posture.

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Reciprocity ZenRisk

Gain contextual insight on your risk posture to mitigate business exposure.

Frequently Asked Questions

A data retention policy is important for hospitality organizations as they must make certain they have retained the right data, properly disposed of the data they don’t need, and have proper data backup policies.

If the hospitality organization doesn’t back up the right amount of data, a disaster recovery won’t be effective. On the other hand, backing up too much data may cause confusion and delay the recovery process.

A great starting point for hospitality organizations is to begin with an audit of your hotel website. Identify where data is requested on the website. For each of these areas, you must ensure that you have clearly outlined your data use policy for site visitors to see.

Your data use policies must observe the following consumer rights:

  • The right to be informed
  • The right to access/modify data
  • The right to give/withdraw consent
  • The right for data erasure
  • The right to transfer data

To protect your info systems and data from unauthorized access or theft, you must first understand what gaps, if any, exist in your security protocols as well as the unique risks facing your organization.

Then, once your risks are assessed and mitigated, your compliance or cybersecurity program will need to be maintained, monitored, and reviewed routinely to ensure that internal controls are still effective and that you are aware of emerging risks.

Governance, risk, and compliance management solution like ZenGRC can provide a number of options to help you identify, meet, and maintain your regulatory requirements.

Through automation, control mapping, and a dashboard that can provide real-time views of your risk stance, ZenGRC ensures you always know where you stand and what action needs to be taken to improve your security posture.

The NIST Cybersecurity Framework can be used to provide additional paths toward tackling GDPR data privacy objectives through its “Identify, Protect, Detect, Respond and Recover” principles. As GDPR is so broad, the NIST CF provides a holistic approach to security so your organization can accelerate its GDPR compliance journey.